![]() Structured snippets are not clickable.What do you need to know about creating structured snippets? The more specific, clear, and relevant your structured snippets and AdWords ads are, the better your click-through-rates and ROI. Otherwise, you’ll end up with less-than-ideal viewers clicking on your ads without buying anything. You want to make sure headers and values are closely related. Remember, Google will choose your header combinations for you. It’s super important that your values are relevant to your header. In your final ad, the headers you create will appear, followed by a colon, and then your values. Your structured snippets will display directly under the ad text or copy, and directly above your site links. Where do structured snippets show up on the ad? You can pick and choose and edit the text in this version of the extension. This new version of structured snippets gives you a lot more control over the ad. How are AdWords structured snippets different than dynamic structured snippets?ĭynamic structured snippets were based on your site’s content categories and were automatically added to your ad. So while you have a choice of choosing your header categories, Google is the ultimate decider on what will show up on the ads. It’s a good idea to use as many headers that are relevant to your ad as possible, because Google will decide, via an algorithm, which are the best header combos to display. Letting viewers know additional information about your offerings can improve your click-through-rates because viewers that click the ad are more likely to be interested in the product or service that the structured snippet highlights. Structured snippets enable you to provide additional context about your products and services before a viewer clicks on the ad and heads on over to your landing page. What is the point of using AdWords structured snippets? You can use a structured snippet extension to let the reader know about 24/7 customer support, all the way to dedicated account manager features. The extension can be used to inform viewers about offerings, products, and also benefits. You can choose up to two headers at a time to display on your ad. Each snippet has a header and a list of features and benefits you want to highlight. You might also be interested in WHAT IS GOOGLE ADWORDS PPC?ĪdWords structured snippets are an ad extension that allows you to highlight specific aspects of your products and services. Today, we’re going to cover AdWords structured snippets – what they are, and how to use them. But Google AdWords is a complicated machine, and to get the best ROI, there are many different aspects of an AdWords campaign you’ll need to understand and utilise. ![]() With Google AdWords, you can reach thousands of potential customers quickly for a fraction of the cost of other pay-per-click advertising engines. Google AdWords is one of the most powerful internet advertising tools in the world.
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